What is landing page conversion rate?



For targeting the potential customers to your website, you spend plenty of your valuable time in generating social media posts or emails. Most of the marketers consider email and social media campaigns to be the only way to generate marketing leads. However, the importance of landing pages can be pointed out with an example. Imagine that your marketing efforts are equal to fishing and email & social campaigns are bait. If you focus only on providing bait, the fish will simply take it and leave. Similarly, customers will focus only on your email marketing and social campaigns, but that will not benefit you in getting new contacts.

Landing pages are crucial to get fruitful results from your email marketing as it focuses on landing a customer to a destination where relevant information is provided to the customers when they click on learn more. Such information embarks the journey of the customer along with different landing pages.

Moreover, landing pages is the topmost way to welcome new contacts and generate new leads.

Landing page conversion rate showcases the total number of people who have completed your call to action from those who landed on your page. It is similar to the metrics you use in tracking your email marketing campaign. 


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